I think that when you love doing something, you see that something in all aspects of your life. Yes, let’s stick to that and not think about the alternative that I’m weird.
So… I was scrolling on Facebook one day 🙄 and came across this story.
“In 1984, Nike had a brilliant marketing plan.
They paid 410,000 in fines to let Michael Jordan wear black sneakers on the court.
Back then the NBA said players’ sneakers had to be 51% white. And players were fined $5,000 per game for breaking this rule.
Over an 82-game season, this added up to $410,000 in fines.
Jordan’s black and red sneakers stood out since everyone else’s sneakers were white.
These shoes were the first edition of the Air Jordans.
Everyone was talking about how one guy was being fined for every game for wearing a good looking pair of sneakers. Nike knew that their genius marketing plan was working.
All the drama made Jordan the center of attention & catapulting Nike’s sales.
By the end of the season, Mike Jordan became the NBA Rookie of the year. And Nike sold over $126M in Air Jordans.”
And now, risk management:
💡 RISK. Wearing non-white sneakers was a non-compliance factor.
💡 RISK MATERIALIZATION. When MJ wore the sneakers, he received fines worth $410,000.
💡 REWARD. Nike’s sales. BRAND (Air Jordans). Reputation – yes, we still talk about it 40 years later.
Posted initially on LinkedIn: Claudia Craia
